müügifunneli

A müügifunneli, or sales funnel, is a marketing concept that illustrates the theoretical customer journey from initial brand awareness to becoming a loyal customer. It represents the stages a prospect goes through as they move closer to a purchase decision. The term "funnel" is used because the number of potential customers generally decreases at each stage, starting broad at the top and narrowing down towards the bottom.

The typical stages of a sales funnel include awareness, interest, desire, and action (AIDA). In the awareness stage, potential customers become aware of a product or service. This can happen through various marketing channels like advertising, social media, or content marketing. The interest stage involves the prospect actively seeking more information about the offering. They might visit a website, read reviews, or compare options. Desire is where the prospect develops a strong preference for the product or service, seeing how it can solve their problem or meet their needs. Finally, the action stage is when the prospect makes a purchase.

Businesses use sales funnels to understand their target audience better, identify bottlenecks in the sales process, and optimize their marketing and sales strategies. By tracking conversion rates between stages, companies can pinpoint areas for improvement, such as refining messaging, enhancing user experience, or offering targeted promotions. Effective management of a sales funnel aims to guide potential customers smoothly through each phase, ultimately increasing sales and customer retention.