målflöde

målflöde is a concept used in design, service design, and process management to describe the sequence of actions that a person or system undertakes to achieve a specific goal. The term focuses on the path from the initial state to goal completion, including decisions, branches, and handoffs along the way. A målflöde may apply to digital interfaces, physical workflows, or organizational processes and is commonly expressed as a flow diagram, storyboard, or sequence of user stories.

Purpose and use: By outlining the target outcome and the steps required to reach it, this framework helps teams identify bottlenecks, unnecessary steps, drop-offs, and points of friction. It supports design decisions, process optimization, and the measurement of success metrics such as time to completion or conversion rate. A målflöde is typically based on user data and stakeholder input and is updated as processes evolve.

Construction: Start with a clearly defined goal, identify the actors or personas, list the steps and decision points, and specify inputs, outputs, and dependencies. Create a visual representation and validate it with real users or operators. Consider alternative paths and edge cases.

Relation to related concepts: It is related to user journey mapping, process mapping, and service design. While a general flowchart shows steps, a målflöde centers on achieving a defined outcome and the efficiency of the path.

Example: In an online store, the målflöde for “complete a purchase” includes product search, selection, add to cart, checkout, payment, and order confirmation, with branches for issues such as payment failure or stock problems.