márkás

Márkás is a Hungarian adjective meaning “bearing a brand; branded; brand-name.” It describes goods, services, or other items that are associated with a specific brand or that carry a recognizable brand name. The word is formed from márka (brand, mark) with the suffix -s, which in Hungarian creates adjectives indicating possession or characteristic. The core sense ties to identification and authenticity, rather than to an objective measure of quality.

In everyday language, a márkás termék or márkás ruházat refers to products sold under a well-known brand. The contrast is with nem márkás or márkátlan items, which imply generic or unbranded goods. The use of márkás can carry expectations of reliability, official warranty, or a price premium, but these are not guarantees; a brand does not automatically certify quality.

The term is common in marketing, consumer journalism, and colloquial speech. It can appear in figurative expressions as well, describing something as the “brand-name” version of a concept. Depending on context, a márkás label may convey prestige or distinction, but it can also be used neutrally to denote simply that an item has an identifiable brand.

Related terms include márkanév (brand name) and védjegy (trademark).