márkastratégiát
Márkastratégia refers to the long-term plan for the development of a brand in order to achieve specific business goals. It encompasses a wide range of activities, from defining the brand's core values and positioning in the market to outlining communication and marketing tactics. A well-defined márkastratégia helps a company differentiate itself from competitors, build strong customer loyalty, and ultimately drive sales and profitability.
The process typically begins with market research and analysis to understand the target audience, competitive landscape,
Effective implementation of a márkastratégia requires consistent application across all marketing channels, including advertising, public relations,