myyntikauden
Myyntikauden refers to a sales season or period within a specific industry or for a particular product. It is a time of intensified commercial activity and often characterized by increased marketing efforts, promotional offers, and higher sales volumes. The duration and timing of a myyntikauden vary significantly depending on the sector. For instance, the holiday season, typically in the fourth quarter of the year, constitutes a major sales season for retail businesses worldwide, encompassing events like Black Friday and Christmas.
Other examples of sales seasons include the back-to-school period for educational supplies and apparel, summer sales