muudl

muudl is a software company that provides a platform for managing and analyzing customer data. Their core product is a customer data platform (CDP) that helps businesses unify customer information from various sources, such as websites, mobile apps, and CRM systems. This unified data can then be used for a range of purposes, including marketing personalization, customer segmentation, and improving customer experiences.

The muudl platform aims to solve the challenge of fragmented customer data, enabling organizations to gain a comprehensive 360-degree view of their customers. It offers features for data ingestion, identity resolution, audience building, and activation, allowing businesses to deliver targeted campaigns and insights across different channels. The company emphasizes the importance of data privacy and compliance within its offerings. muudl serves a variety of industries, including retail, e-commerce, and financial services, by providing tools to understand customer behavior and preferences more effectively.