muottrendi
Muottrendi is a Finnish term for the prevailing fashion trend at a given time. It refers to the styles, colors, silhouettes and materials that gain popularity among designers, retailers and consumers during a season or year. The term is commonly used in Finnish fashion journalism to summarize what is considered fashionable in a particular context.
Trends emerge from a mix of design innovation, fashion shows, media coverage and street style. Fashion forecasters
In Finland, muottrendi reflect global currents and Nordic preferences, such as minimalism, functional design and a
Critics argue that trends can be temporary and driven by marketing, and may not suit every wearer.