muotihinkalti
Muotihinkalti is a term that has emerged in discussions surrounding fashion and consumer culture, particularly in Nordic countries. It refers to a phenomenon where individuals, often younger generations, engage in rapid acquisition and discarding of trendy clothing. This behavior is characterized by a short-term adoption of fashion styles, driven by social media influence and the desire to stay current with fleeting trends.
The term itself is a compound word, with "muoti" meaning fashion and "hinkalti" suggesting a quick or
Discussions around muotihinkalti often highlight the role of fast fashion retailers in making trendy items accessible