mukbangs

Mukbang is a type of internet broadcast where a host eats a large quantity of food while interacting with their audience. The term originates from the Korean words "meokneun" (eating) and "bangsong" (broadcast). Mukbangs first gained popularity in South Korea around 2010 and have since spread globally, becoming a significant trend on platforms like YouTube and Twitch.

Hosts, often referred to as mukbangers, typically eat large portions of various foods, which can range from everyday meals to exotic or extravagant dishes. The eating is often accompanied by ASMR (autonomous sensory meridian response) sounds, such as chewing and slurping, which many viewers find satisfying. The interaction with viewers is a key component, with hosts often reading comments, answering questions, and engaging in conversations during the broadcast.

The appeal of mukbangs is multifaceted. For some, it provides a sense of companionship, particularly for those who eat alone. Others are drawn to the vicarious experience of enjoying food they may not be able to eat themselves due to cost, dietary restrictions, or health reasons. The visual and auditory aspects of the food preparation and consumption also contribute to the viewing experience.

However, mukbangs have also faced criticism. Concerns have been raised about the promotion of unhealthy eating habits and food waste, given the large quantities of food consumed. Some also question the authenticity of the host's enjoyment of the food or the potential for disordered eating to be normalized. Despite these criticisms, mukbangs continue to be a popular form of online entertainment.