mojo

Mojo is a term with multiple meanings. In traditional African American folk magic, a mojo refers to a charm or talisman believed to carry magical power and to attract luck, protection, or success. Typically associated with hoodoo, a mojo may be kept in a small bag or container and filled with roots, herbs, stones, coins, or personally significant items. Belief in mojo emphasizes the concentration of spiritual energy to influence outcomes.

In modern usage, mojo often denotes a person’s energy, charm, or personal power. Expressions such as getting one's mojo back or losing one's mojo describe changes in confidence, attractiveness, or drive. The term is widely used in popular culture to convey a sense of vitality, creativity, or influence, though its meaning is highly context dependent.

Mojo also appears as a media title. Mojo is a British music magazine established in 1993 that covers rock, pop, and related genres, with interviews, reviews, and features. It has an online presence in addition to its print edition and is known for reflections on long-standing artists as well as contemporary acts.

In other contexts, Mojo is used as a brand or product name across various industries, including technology and consumer goods, where it is chosen to evoke energy, magic, or effectiveness. As a cultural concept, mojo remains diverse and ambiguous rather than a single unified definition.