metainfluencing

Metainfluencing is a concept that describes the process of influencing the influencers themselves. Instead of directly targeting an audience, metainfluencing focuses on reaching and shaping the opinions or behaviors of individuals or groups who already hold sway over others. This can include social media personalities, thought leaders, journalists, academics, or any other individuals or entities that have a significant platform and audience.

The underlying principle of metainfluencing is that by affecting those who are already influential, one can achieve a broader and more diffuse impact. It is a strategic approach that leverages existing communication channels and trust networks. For example, a company might engage in metainfluencing by providing exclusive access or information to a prominent industry blogger, hoping that the blogger's subsequent positive coverage will reach a wider consumer base.

This strategy can be employed in various fields, including marketing, public relations, and political advocacy. It often involves building relationships, providing valuable content, or creating incentives for influencers to adopt a particular viewpoint or promote a specific message. The effectiveness of metainfluencing relies on understanding the motivations and incentives of the influencers and identifying those who are most likely to resonate with the desired message. It is a more indirect but potentially powerful method of achieving influence within a given ecosystem.