mediatic

Mediatic is an adjective used to describe anything related to the media or mediated by media. It is commonly used in journalism, media studies, and the social sciences to discuss phenomena shaped by media organizations, technologies, and practices, or to describe cultural or political contexts in which media plays a central role. The term derives from French médiatique, which itself stems from média, the French form of "media," and is used in English to denote media-related characteristics.

In practice, mediatic may describe strategies, performances, or environments designed to attract media attention or to fit the logic of media coverage. The phrase appears in discussions of mediatic politics, media framing, and mediatic culture, alluding to the way media shapes perception and discourse. In academia, related terms include mediatization (or mediatisation), which refers to the process by which media becomes integrated into social institutions and everyday life.

Critics argue that an excessive focus on mediatic aspects can distort reality by privileging sensationalism or spectacle over complexity. Proponents note that recognizing media-driven dynamics helps explain contemporary social and political processes. The term thus signals the role of media in shaping communication, public opinion, and institutional practices, while remaining a neutral descriptor in analysis when used descriptively.