mediatexts
Mediatexts are textual elements that surround a media artifact and help mediate its interpretation, distribution, and reception across platforms and cultures. They include items created by producers as well as content generated by audiences, and function to frame the primary text, provide context, and enable cross-media engagement. The concept is related to, yet distinct from, Genette’s paratexts and to transmedia storytelling; mediatexts emphasize how texts operate within media ecosystems and how audiences encounter them before, during, and after consuming the core artifact.
Types can be official or user-generated. Official mediatexts include trailers, posters, press kits, official websites, subtitles
Analytically, mediatexts are studied to understand audience reception, representation, marketing strategies, and the politics of visibility.
In practice, the term highlights the ecosystem around a media product rather than a single object. Analysts