mediakit

A mediakit, also spelled media kit or press kit, is a collection of information and assets prepared by a company, organization, or individual for distribution to journalists, analysts, partners, sponsors, and other stakeholders. It aims to present a concise, cohesive profile and to streamline media outreach and partnership discussions.

A typical mediakit includes: an organization or project overview; executive bios or talent bios; key facts or metrics; recent press releases; high‑resolution logos, headshots, product photos, and video links; contact information; media guidelines; frequently asked questions; a fact sheet; and examples of recent coverage or case studies. It may also provide social media handles and brand assets for reuse with proper permissions.

Formats and distribution: mediakits can be digital or physical. Digital kits are commonly delivered as PDFs, hosted on a press or media page, or provided as a downloadable package. They are typically updated periodically to reflect new products, leadership changes, or news, and should align with branding guidelines.

Uses: mediakits support media relations, event communications, product launches, influencer outreach, and sponsorship talks. They help ensure consistent messaging and faster access to references, credentials, and media assets for journalists and partners.