marknadsuppbyggnad
Marknadsuppbyggnad, often translated as market building, refers to the strategic process of establishing and developing a new market for a product or service. This involves a series of activities designed to create demand, educate potential customers, and foster an ecosystem that supports the new offering. It is particularly relevant when introducing innovative or disruptive technologies and business models that do not have pre-existing consumer awareness or established purchase behaviors.
Key components of marknadsuppbyggnad include identifying target customer segments, understanding their unmet needs, and articulating the
Furthermore, marknadsuppbyggnad can involve creating necessary infrastructure or complementary products and services to enable market adoption.