markkinointisivu

A markkinointisivu, also known as a landing page or a destination page, is a standalone web page designed to promote a specific product, service, or campaign. It is typically created for a marketing or advertising campaign rather than for general navigation. Markkinointisivut are often used in pay-per-click (PPC) advertising, email marketing, and social media campaigns to drive traffic to a website or to encourage a user to take a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource.

The primary goal of a markkinointisivu is to convert visitors into customers or leads. To achieve this, the page is usually optimized with clear and compelling calls-to-action, relevant content, and a user-friendly design. Markkinointisivut often include elements such as testimonials, social proof, and unique selling points to persuade visitors to take the desired action.

Unlike general website pages, markkinointisivut are not part of the main website navigation and are not intended for long-term use. They are typically created for a specific campaign or promotion and are removed or archived once the campaign ends. The effectiveness of a markkinointisivu is often measured using key performance indicators (KPIs) such as conversion rate, click-through rate, and bounce rate.