markedsskaping
Markedsskaping, often translated as market shaping or market engineering, refers to the strategic actions taken by an organization or group of organizations to influence or create the conditions of a market in their favor. This goes beyond simple marketing and advertising, aiming to fundamentally alter the structure, dynamics, or acceptance of a market to support a particular product, service, or technology.
The core principle of markedsskaping involves understanding the existing market landscape, including customer needs, competitor strategies,
Examples of markedsskaping can be seen in the introduction of disruptive technologies that redefine existing markets