markedsføringsbudskab
A markedsføringsbudskab, or marketing message, is the core communication a company or brand uses to convey its value proposition to a target audience. It aims to inform, persuade, and ultimately drive a desired action, such as a purchase, inquiry, or brand engagement. A strong marketing message is clear, concise, and relevant to the needs and desires of the intended consumer.
The development of a marketing message typically involves understanding the product or service's unique selling points,
Marketing messages can be disseminated through various channels, including advertising (print, broadcast, digital), public relations, social