maloprodaju
Maloprodaja refers to the sale of goods or services from a business to an individual consumer for their personal use. It is the final stage in the distribution chain where products reach the end customer. This contrasts with wholesale, which involves selling in large quantities to other businesses rather than directly to consumers. Maloprodaja encompasses a wide variety of retail formats, including physical stores like supermarkets, department stores, specialty shops, and convenience stores, as well as online platforms such as e-commerce websites and mobile applications. The primary goal of maloprodaja is to make products accessible and available to the general public, satisfying consumer demand. Retailers engage in various activities to facilitate this, including marketing, merchandising, customer service, and inventory management. Pricing strategies, product placement, and the overall shopping experience are crucial elements in attracting and retaining customers in the maloprodaja sector. The success of maloprodaja is often seen as an indicator of economic health, reflecting consumer spending power and confidence.