Maloprodaja

Maloprodaja, also known as retail, is the process of selling goods or services directly to end consumers. This is in contrast to wholesale, which is the sale of goods in large quantities to retailers or other businesses. Maloprodaja is the final stage in the distribution chain from producer to consumer. Retailers can be physical stores, online platforms, or a combination of both. The primary goal of maloprodaja is to make products accessible to the general public.

There are various types of maloprodaja establishments, including department stores, supermarkets, specialty stores, convenience stores, and discount retailers. Each format caters to different consumer needs and price points. Online retailers, or e-commerce, has become a significant force in the maloprodaja sector, offering convenience and a wide selection of products. The success of a maloprodaja business often depends on factors such as location, product assortment, pricing, customer service, and marketing strategies. Understanding consumer behavior and market trends is crucial for effective maloprodaja operations.