mallamall

Mallamall is a term used in digital commerce to describe a platform or service that aggregates multiple shopping malls or retailer portals into a single user interface. It is intended to simplify navigation, discovery, and shopping across diverse brands.

The term is a portmanteau inspired by the concept of a mall, emphasizing aggregation across many storefronts. It has appeared in online discussions and branding exercises for e-commerce infrastructure in the 2010s and 2020s, though it is not a single canonical product.

Core features typically include unified search across participating retailers, consolidated product catalogs, price comparison and deal aggregation, and a streamlined checkout flow that can transfer users to partner sites or support integrated payments.

Variants range from consumer-facing portals that present a curated selection of stores to backend middleware and APIs that other retailers integrate to connect multiple storefronts. Success depends on data standardization, affiliate relationships, and cross-store inventory visibility.

The concept aims to improve shopping efficiency and discovery but raises considerations about market competition, data privacy, and revenue models tied to referrals or commissions. In practice, mallamall-like functionality is often implemented through existing price-comparison engines or e-commerce platforms rather than a single branded product.