mainosväitteiden
Mainosväitteet, or advertising claims, are statements made by advertisers to promote their products or services. These claims can be explicit or implicit, factual or subjective, and are intended to persuade consumers to make a purchase.
In Finland, as in many other countries, advertising claims are subject to legal regulation. The Consumer Protection
Common types of advertising claims include:
* Performance claims: Statements about how well a product works, e.g., "cleans 50% better."
* Ingredient claims: Information about the components of a product, e.g., "made with natural ingredients."
* Health claims: Assertions about the health benefits of a product, which are often strictly regulated, especially
* Comparative claims: Statements that compare a product to a competitor's, e.g., "our product is faster."
* Subjective claims: Opinions or expressions of preference, e.g., "the most delicious coffee."
Advertisers are expected to have evidence to support their factual claims. If a claim is found to