mainostettava

Mainostettava is a Finnish adjective formed from the verb mainostaa (to advertise) with the suffix -ttava, giving the sense “to be advertised” or “advertisable.” In practice, it describes items, services, or topics that are intended to be promoted in advertising campaigns. The term is common in marketing, product planning and advertising briefs. For example, mainostettava tuote refers to a product that will be the subject of an advertising campaign, while mainostettavat palvelut means services that are to be advertised. It is not a past participle; the equivalent past form is mainostettu.

Etymology and morphology: The word combines mainostaa and the participle suffix -ttava. As an attributive adjective it agrees with the noun: nominative mainostettava tuote, genitive mainostettavan tuotteen, partitive mainostettavaa tuotetta, etc. A related noun form is rarely used; more common are phrases like mainoskampanjan kohde or mainostettava ominaisuus.

Usage notes: The term is primarily found in formal planning and documentation rather than everyday speech. It helps specify which items are targeted by marketing efforts and can appear in briefs, proposals, or budgets: “Meidän on keskityttävä mainostettaviin tuotteisiin.” In procurement or contract language, it may indicate obligations to advertise certain items or to designate them for campaigns.

See also: mainostaa, mainonta, markkinointi, mainoskampanja, mainostettava kohde.