mainekujunduseks
Mainekujundus, often translated as reputation management, is the process of influencing and maintaining the public perception of an individual, organization, or brand. It involves strategically shaping how stakeholders, including customers, employees, investors, and the general public, view an entity. This is achieved through a combination of proactive and reactive measures. Proactive strategies focus on building and reinforcing a positive image by consistently delivering on promises, engaging in ethical practices, and communicating effectively. This can include public relations efforts, content marketing, and excellent customer service.
Reactive measures, on the other hand, address negative perceptions or crises. This involves monitoring online and