maccroche

Maccroche is a rarely used or likely erroneous spelling of the French word accroche. In French, accroche designates an element designed to attract attention, particularly at the opening of a text or message.

The term accroche comes from the verb accrocher, meaning to hook or to catch. It is used in several domains to identify the part of a communication that aims to grab the reader’s or viewer’s interest. In journalism, the accroche is the opening line or paragraph that frames the angle of the article and invites further reading. In advertising and marketing, it refers to the catchy line or tagline that communicates a core benefit and motivates engagement. In digital and web contexts, it appears in landing pages, emails, and social content as the initial hook that encourages clicking or scrolling.

Craft and characteristics: an effective accroche is short, clear, and targeted to the intended audience. It often emphasizes a value proposition, a problem, or a question designed to provoke curiosity or emotion, and it may include a call to action. It is typically complemented by a more explanatory subheading and a body paragraph that develops the idea.

Relation to other elements: the accroche differs from the title or headline, which aims to identify the content, while the accroche seeks to compel continued reading or engagement. Variants and synonyms include accroche publicitaire, slogan, punchline, tagline, or lead, depending on the context. Given its prominence in persuasive communication, the choice of wording and tone is context-dependent.