lõppkliendi

Lõppkliendi is Estonian for the end user or final customer—the person or organization that ultimately uses a product or service. The term is used to distinguish the end user from intermediaries such as distributors, resellers, or system integrators. In everyday language it is common to also hear lõppklient or lõppkasutaja.

In business and information technology, the end user is central to design, usability, and support considerations. Product requirements are often framed with the end user’s needs, capabilities, and constraints in mind. In consumer contexts, the end user is typically both buyer and user, while in business-to-business settings the end user may be an employee of a client organization, separate from the purchaser or administrator.

Understanding the end user informs user experience design, accessibility, documentation, training, and customer support. Feedback from end users guides improvements and feature prioritization, and metrics such as task success rate, time to complete tasks, and satisfaction scores reflect user outcomes.

From a legal and contractual perspective, terms of service, licensing, and data-processing agreements are frequently defined with reference to the end user. Data protection and privacy requirements focus on the individual’s use of the service, with rights and obligations delineated for the entity responsible for processing data.

In practice, distinguishing the end user from other stakeholders helps ensure appropriate usability, security, and support, aligning product development with actual usage scenarios rather than purchasing processes alone.