lågpris

Lågpris is a term used in several Nordic languages (Swedish, Norwegian, Danish) to describe goods or pricing that aims at the lowest possible price. In retail and marketing, lågpris refers to price leadership and strategies intended to make products affordable for a broad range of consumers. The term is used descriptively and as a brand signal by retailers positioning themselves as low-cost alternatives.

Common lågpris strategies include everyday low prices (EDLP), which keep prices stable rather than alternating discounts, and high-low approaches that rotate promotions to attract deal-seeking shoppers. Retailers may reduce costs through tighter supply chains, higher purchasing volumes, private labels, simplified assortments and lower operating margins. The goal is to win market share by appealing to price-sensitive customers, while maintaining acceptable profitability.

In Nordic markets, lågpris retailers have contributed to price competition and consumer welfare by lowering average prices for everyday goods. The presence of discount chains can influence supplier terms and store formats, and may drive consolidation or channel shifts (for example toward private labels and online commerce).

Critics note that intense price competition can compress margins, reduce product variety, or compromise quality and worker conditions if cost-saving measures are pushed too far. Sustainability concerns can arise when packaging or sourcing is optimized mainly for cost. Consumers are advised to compare total value, including quality and service, not only headline price.

Derived from the general concept of low price, lågpris is used as a descriptive label in retail, marketing, and consumer policy discussions to distinguish low-cost positioning from mid-price or premium segments.