lukijakohtaisten

Lukijakohtaisten is the genitive plural form of the Finnish adjective lukijakohtainen, meaning reader-specific or tailored to readers. The term is used to describe content, features, or strategies that are customized for different readers or reader groups, often based on preferences, interests, or demographic information. It appears chiefly in discussions of media, marketing, and digital publishing where personalization is part of the approach.

In grammar, lukijakohtainen is a first-syllable compound adjective formed from lukija (reader) and kohtainen (pertaining to). Its plural genitive form, lukijakohtaisten, is used to modify a following noun, for example lukijakohtaisten artikkeleiden otsikot (the headlines of reader-targeted articles) or lukijakohtaisten mainosten sijoittelu (the placement of reader-targeted advertisements). The construction parallels other Finnish adjectives that describe targeted content.

Usage and contexts. In journalism and publishing, lukijakohtaiset elements refer to content that adapts to reader segments, such as articles, recommendations, or layouts that reflect audience data. In marketing and online platforms, the concept aligns with personalization and segmentation, including lukijakohtaisten sisältöjen suositukset (reader-targeted content recommendations) and lukijakohtaisten mainosten kohdentaminen (targeting of reader-specific advertisements). The term underscores a shift from one-size-fits-all content toward audience-aware design.

Notes. The concept raises considerations about privacy, data use, and transparency, since authoring lukijakohtaisia content strategies often relies on collecting reader information. While common in Finnish media and marketing discourse, it is a descriptive term rather than a formal regulatory category. Related terms include personointi (personalization) and kohdentaminen (targeting).