lossat

Lossat refers to a type of small, lightweight, and often inexpensive loss leader product intentionally sold below cost. The primary purpose of offering a lossat is to attract customers into a store or online platform. The expectation is that once customers are drawn in by the low price of the lossat, they will purchase other, higher-margin items during their visit. This strategy is common in retail environments, both brick-and-mortar and e-commerce.

The term "lossat" itself is a portmanteau of "loss" and "leader," highlighting its dual function as a product sold at a loss and a tool to lead customers to other purchases. Effective lossat items are typically desirable and frequently purchased goods, such as staple groceries, popular electronics, or seasonal items. The success of a lossat strategy depends on careful selection of the product, accurate forecasting of customer traffic, and the ability to convert these initial visitors into buyers of other merchandise. Retailers must balance the cost of the lossat against the potential profit generated from additional sales.