lookalikemalleja
Lookalikemalleja is a term used in Finnish to describe predictive models that identify individuals who resemble a predefined seed audience. The concept combines lookalike analysis with the Finnish word for model (malli) and is commonly discussed in digital marketing and data science as a method for audience expansion and customer acquisition.
Construction and methodology: A seed audience is drawn from existing customers or converters. Training data includes
Applications and evaluation: Lookalikemalleja are used to identify new prospects likely to perform a target action
Limitations and ethics: The quality of lookalikemalleja depends on the seed data and feature quality, and biases