logoladen
Logoladen is a term used in branding and digital asset management to describe the process of collecting logos from various sources and integrating them into a centralized repository. It denotes both the activity and the resulting library of logos used for campaigns, brand portals, or design systems.
The word is a German compound of logo and laden (to load or store). In practice, logoladen
Typical workflow includes identifying required logos, verifying licenses and usage rights, obtaining or creating suitable vector
Applications span marketing departments, design agencies, and corporate communications. In product development or event branding, logoladen
Criticism concerns governance and copyright: logos are protected intellectual property, and improper loading or distribution can
Related concepts include brand asset management, digital asset management, logo library, and brand guidelines.