liveservicemallilla
Liveservicemallilla is a concept in retail and mall management describing an integrated live-service ecosystem designed to present real-time customer assistance and experiential services within shopping malls. The model combines on-site staff, mobile and web-based channels, and digital infrastructure to deliver immediate help, product information, and personalized services to shoppers and retailers.
Origin and scope: The term is a portmanteau of "live service" and the Finnish locative "mallilla" meaning
Implementation typically includes: staffed help desks and product specialists located within common areas or stores; digital
Impact and challenges: Proponents cite potential improvements in customer satisfaction, conversion, and dwell time, as well
See also: omnichannel retail, mall management, live chat, customer service technology.