lisämyynnistä

Lisämyynti, often translated as upselling, is a sales technique where a seller attempts to sell a more expensive or premium version of an item or service that a customer has already committed to buying. The goal is to increase the overall value of the sale by persuading the customer that a higher-priced option offers greater benefits or features that are worth the additional cost. This can involve suggesting a larger size, a model with more advanced capabilities, or an enhanced service package.

The effectiveness of lisämyynti relies on understanding customer needs and presenting the upgrade as a logical and beneficial choice. It is distinct from cross-selling, which involves offering complementary products or services. Instead, lisämyynti focuses on improving the primary purchase. Common examples include offering a larger portion of food at a restaurant, a more powerful computer configuration, or a subscription with additional features.

When executed well, lisämyynti can enhance customer satisfaction by providing them with a product or service that better meets their expectations or offers a superior experience. However, if done poorly, it can be perceived as pushy or unnecessary, potentially alienating the customer. Therefore, successful lisämyynti requires careful consideration of the customer's situation and a genuine effort to add value. It is a common strategy across various industries, from retail and hospitality to technology and finance.