lesstraveled

Lesstraveled is a term used to describe travel that prioritizes destinations with lower visitor numbers and less mainstream exposure. In some contexts, lesstraveled also refers to a brand name or project devoted to documenting and promoting off-the-beaten-path locations. The concept is closely associated with experiential travel and a broader movement toward sustainable tourism.

Origin and usage: The phrase gained traction in online travel communities and independent media in the 2000s and 2010s as writers and photographers sought to counterbalance mass tourism. It is used by travel blogs, magazines, photographers, and tour operators that publish guides, photo essays, and itineraries focused on lesser-known places.

Content and practice: Lesstraveled materials typically emphasize local engagement, cultural context, and practical information for travelers visiting remote or under-visited areas. Common elements include destination profiles, route suggestions, accommodation options, and tips for minimizing ecological impact and supporting local economies.

Impact and reception: The lesstraveled approach is credited with diversifying tourism and reducing pressure on overvisited sites. Critics argue that the term can be vague or commodify “authentic” experiences, and that popular interest in hidden destinations can itself attract change and environmental strain.

See also: Off the beaten path, slow travel, responsible tourism, sustainable tourism.