lehdistötiedotetta

Lehdistötiedote, often translated as press release, is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. It is a common tool used by public relations professionals to disseminate information to the public. A press release is typically issued by an organization, company, or individual to inform journalists about an event, product launch, financial result, or any other development that the issuing party believes is of interest to the media and, by extension, the public.

The primary purpose of a press release is to generate media coverage. By providing journalists with a ready-made story, complete with relevant details, quotes, and contact information, the issuing party hopes to entice them to write an article, produce a segment, or otherwise report on the announced news. Effective press releases are factual, concise, and adhere to a standard format. They usually begin with a headline that summarizes the main news, followed by a dateline indicating the location and date of release. The body of the press release provides more detailed information, often including background context and quotes from key individuals. It concludes with contact information for media inquiries and boilerplate information about the issuing organization.

While press releases aim to present information objectively, they are inherently promotional documents. The language used is carefully chosen to highlight the positive aspects of the news being announced. Journalists often use press releases as a starting point for their reporting, but they are also expected to independently verify the information and conduct their own research. The effectiveness of a press release can depend on its newsworthiness, clarity, and the journalist's perception of its relevance to their audience.