lehdistötiedoitteena

Lehdistötiedoite, often translated as press release, is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, a press release is mailed, faxed, or e-mailed to editors or journalists. The news agency then decides whether to publish the information or not. Press releases are often used by organizations to share information about new products, services, events, achievements, or other news that they believe is of interest to the public.

The purpose of a press release is to capture the attention of journalists and encourage them to report on the news being shared. A well-written press release should be clear, concise, and provide all the necessary information for a journalist to write a story. It usually includes a headline that summarizes the main point, a dateline indicating the location and date of release, an introduction that answers the who, what, where, when, and why, and supporting details. Contact information for a spokesperson who can provide further information is also crucial.

While press releases aim to generate media coverage, there is no guarantee that a press release will be picked up by the news media. Journalists receive many press releases daily, and they select those they deem most relevant and interesting to their audience. Organizations may also distribute press releases through online press release distribution services, which can help reach a wider audience of journalists and news outlets. The effectiveness of a press release often depends on the newsworthiness of the event or announcement, the clarity and quality of the writing, and the timing of the release.