leavebehind

A leave-behind is a marketing or informational material that is left with a prospect or client after a meeting or presentation. Its purpose is to reinforce the message delivered and provide contact information for future reference. Leave-behinds can take many forms, including brochures, spec sheets, business cards, case studies, or even personalized notes. They are designed to be easily digestible and visually appealing, making a lasting positive impression.

The effectiveness of a leave-behind relies on its relevance to the audience and the quality of its content. A well-designed leave-behind can serve as a constant reminder of the product, service, or idea presented, prompting further engagement. It should clearly communicate the value proposition and offer a clear call to action. In sales contexts, a leave-behind can help a salesperson stand out from competitors by providing tangible evidence of their offering. In informational contexts, it can serve as a quick reference guide or a way to share important details without overwhelming the recipient during an initial interaction. The key is to ensure the leave-behind adds value and doesn't feel like mere clutter.