küür

Kâr is a Turkish noun meaning profit, gain, or advantage, most often used in economic and business contexts. It denotes the positive financial result remaining after revenues are reduced by costs and expenses. The term is commonly contrasted with zarar, which means loss. In broader usage, kâr can also refer to any benefit or favorable outcome.

In accounting and finance, several related phrases are common: brüt kâr (gross profit), net kâr (net profit), and kâr marjı (profit margin). Expressions such as kâr elde etmek (to make a profit) or kâr amacı güden işletme (a profit-oriented company) are widely used. The kâr-zarar tablosu or gelir tablosu is the financial statement that reports profit and loss.

Etymology traces the word to Turkish usage with historical connections to Near Eastern vocabularies; the diacritic on the a in kâr serves to distinguish it from kar (snow) and to indicate a longer vowel in older forms. In modern Turkish typography, diacritics are sometimes omitted in informal writing, but kâr remains a standard term in formal and technical contexts.