külastused

Külastused is the plural form of the Estonian noun külastus, which denotes the act or instance of visiting someone or something. The term is used in a range of contexts, from physical visits to places such as museums or events, to visits to websites or online services.

In web analytics, külastused refer to visits or sessions to a site. A visit typically starts when a user loads a page and ends after a period of inactivity or when the user leaves. A single user can generate multiple külastused over a period of time. Analysts usually distinguish between visits and unique visitors (unikaalsed külastajad) and between visits and page views. Other metrics often considered alongside külastused include visit duration, pages per visit, traffic sources, and geographic distribution.

In physical venues, külastused measure attendance. Counts may be collected through ticket scans, entry counters, or registration data. Such figures help assess popularity, inform staffing and resource allocation, and support marketing and programming decisions. Seasonal patterns and events commonly cause spikes in visits.

Data quality and privacy considerations apply to both contexts. Bots or automated traffic can inflate külastused, and repeated visits by the same user can complicate interpretation. Privacy regulations may require data anonymization, consent, or aggregation to protect individual information. When interpreted carefully, külastused provide a useful indicator of interest, engagement, and demand across both digital and real-world environments.