käyttäjäpolkua

Käyttäjäpolku, also known as user journey, is a concept in user experience (UX) design and marketing that describes the steps a person takes to achieve a goal when interacting with a product, service, or brand. It visualizes the entire experience from the user's perspective, from initial awareness to post-purchase engagement and beyond.

A user journey typically begins with the user identifying a need or a problem. This leads to a phase of research and exploration, where the user seeks out potential solutions. Once options are evaluated, the user makes a decision and proceeds to interact with the chosen product or service. This interaction can involve various touchpoints, such as visiting a website, using a mobile app, contacting customer support, or making a purchase. The journey doesn't necessarily end with a transaction; it often includes post-purchase activities like using the product, seeking support, or engaging with the brand further.

Understanding the user journey is crucial for businesses as it helps identify pain points, opportunities for improvement, and moments of delight. By mapping out these journeys, designers and marketers can create more intuitive, effective, and satisfying experiences. This, in turn, can lead to increased customer satisfaction, loyalty, and conversion rates. A well-defined user journey serves as a roadmap for developing strategies that align with user needs and expectations.