kundförvärvskostnad
Kundförvärvskostnad, often abbreviated as CAC (Customer Acquisition Cost), is a key performance indicator used in business to measure the total cost associated with acquiring a new customer. It is calculated by summing up all expenses related to marketing and sales during a specific period and then dividing that sum by the number of new customers acquired during that same period.
The expenses typically included in CAC calculations can encompass advertising costs, salaries for sales and marketing
Understanding CAC is crucial for businesses to assess the profitability of their customer acquisition strategies. A