kundbehållningsgrad

Kundbehållningsgrad, often referred to as customer retention rate, is a key performance indicator (KPI) that measures the percentage of customers a business retains over a specific period. It is calculated by comparing the number of customers at the end of a period to the number of customers at the beginning of that period, taking into account any new customers acquired during that time. A common formula for calculating customer retention rate is:

((Customers at End of Period - New Customers Acquired) / Customers at Beginning of Period) * 100

This metric is crucial for businesses as retaining existing customers is generally more cost-effective than acquiring new ones. A high customer retention rate indicates customer satisfaction, loyalty, and the effectiveness of a company's products or services. Conversely, a low retention rate can signal problems with customer experience, product quality, or competitive pressures. Businesses often analyze customer retention rates to identify trends, understand customer behavior, and develop strategies to improve loyalty and reduce churn. These strategies can include loyalty programs, personalized marketing, excellent customer service, and continuous product improvement. Analyzing retention by customer segment can also provide deeper insights into which customer groups are most loyal and why.