koulutusviestinnän
Koulutusviestintä refers to the strategic communication processes employed within educational institutions to disseminate information, foster understanding, and build relationships with various stakeholders. This encompasses communication directed at students, parents, faculty, staff, alumni, and the wider community. The primary goal of koulutusviestintä is to support the educational mission by ensuring clarity, transparency, and engagement.
Key activities within koulutusviestintä include informing about academic programs, admission procedures, campus events, and institutional policies.
The practice requires a deep understanding of target audiences and their information needs. It aims to create