konversioonimäärat

Konversioonimäär is an Estonian term that translates to "conversion rate" in English. It is a key performance indicator used in marketing, sales, and web analytics to measure the effectiveness of a campaign or website. The conversion rate represents the percentage of users or visitors who complete a desired action, known as a conversion.

A conversion can be defined in various ways depending on the business objectives. Common examples include making a purchase on an e-commerce website, filling out a contact form, signing up for a newsletter, downloading a resource, or making a phone call. The specific goal that constitutes a conversion is set by the entity tracking the metric.

The formula for calculating the conversion rate is straightforward: (Number of Conversions / Total Number of Visitors or Interactions) * 100%. For instance, if a website has 10,000 visitors and 200 of them make a purchase, the conversion rate for purchases would be (200 / 10,000) * 100% = 2%.

Monitoring and optimizing conversion rates is crucial for businesses to understand user behavior, identify areas for improvement, and ultimately increase revenue or achieve their strategic goals. A low conversion rate might indicate issues with website design, user experience, marketing messaging, or the product or service itself, prompting further investigation and adjustments.