konformismi

Konformismi, or conformity, is the tendency of individuals to adjust their thoughts, attitudes, and behaviors to align with those of a group or social norm. It often stems from the desire to be accepted, avoid social sanctions, or rely on others' information in ambiguous situations.

Conformity occurs through different social influences. Normative influence leads people to conform to gain social approval or avoid rejection, often resulting in public changes without private belief change. Informational influence occurs when individuals interpret others’ actions as evidence about reality, which can lead to genuine changes in beliefs or attitudes.

Two classical lines of research illustrate conformity. Muzafer Sherif’s autokinetic effect experiments (1930s) showed how groups converge on a common norm to interpret an ambiguous stimulus. Solomon Asch’s line-judgment experiments (1950s) demonstrated that a sizable portion of participants would publicly conform to an incorrect majority, highlighting normative pressure even when the correct answer was obvious. Later work distinguished private conformity (internalized belief change) from public compliance (surface-level change).

Factors shaping the degree of conformity include group size, unanimity, the presence of dissents, status and expertise within the group, and cultural background. Conformity tends to be stronger in collectivist cultures and in situations perceived as high stakes or high uncertainty.

Conformity has both positive and negative consequences. It can promote social coordination, cooperation, and adherence to laws or norms, but it can also suppress dissent, perpetuate misinformation, or lead to groupthink. In modern contexts, online networks and mass media can amplify conformity pressures, making individuals more susceptible to prevailing opinions even when evidence is weak.