kommmercialiserekommercialisere
Kommmercialiserekommercialisere is a neologism used in Norwegian-language discussions about the commercialization of public services and municipal governance. The term appears to be a portmanteau that combines elements of kommersiell/kommercialisere (commercial/commercialize) with an emphatic repetition, signaling a dual trend: the introduction of market-oriented reforms within the public sector and a parallel emphasis on messaging or branding these changes to the public.
Origin and usage: The coinage is not an official term or widely standardized concept, but has surfaced
Concept and scope: The idea behind kommmercialiserekommercialisere is that some municipalities pursue market mechanisms—outsourcing, public-private partnerships,
Critiques and debates: Critics warn that the combination of marketization and branding can undermine accountability, transparency,
See also: Privatization, Public-private partnerships, Public service reform, Government communications.