kohdistumaan

Kohdistumaan is the -maan/-mään infinitive form of the Finnish verb kohdistua, meaning to be directed toward or to focus on something. The verb describes a situation in which attention, actions, or targeting are aimed at a particular object, group, topic, or issue.

Usage and meaning: Kohdistua is typically intransitive, indicating that the focus or direction applies to a target rather than an agent performing a direct action on it. It is commonly used in contexts such as marketing, research, media, and policy to describe what is being aimed at or emphasized. Examples include campaigns targeted at a group, or discussions whose attention is directed at a specific subject. In many cases the target is expressed with cases such as illative or other demonstrative forms, depending on the sentence structure. The transitive counterpart kohdistaa means to direct something at a target, for example a message or budget.

Related forms: The noun forms kohdistaminen (the act of directing or focusing) and kohdistus (the act or process of targeting) are commonly used in technical and planning language. The adjective kohdistuva describes something that is targeted or aimed at. Related verbs include kohdistaa (to direct something at someone or something) and kohde (target or object of focus).

Usage notes: Kohdistumaan and kohdistua convey a sense of orienting attention or resources toward a defined target. They are often used in formal or semi-formal writing, including reports, policy documents, marketing analyses, and academic texts. The term is closely linked to concepts of targeting, focus, and alignment with strategic goals.

Etymology and relation: The word is built from the noun kohde (target) and the related verb form kohdistua, sharing the core notion of directing toward a target.