katsojilta
Katsojilta is a term used in Finnish scholarly and public discourse to refer to the perspective or stance of observers—the audience—in relation to media texts, performances, or events. It emphasizes how viewers interpret meaning, form judgments, and engage emotionally, contrasting the audience’s viewpoint with that of producers or creators.
The term is a Finnish neologism formed from katsoja, meaning viewer or spectator, with the plural katsojat
In practice, katsojilta is employed to analyze collective readings of a work, the influence of social and
Limitations include a lack of universal standardization; the exact scope and nuance of katsojilta can vary
See also: Reception theory, audience studies, viewer’s gaze.