kannattavan

Kannattavan is a form of the Finnish adjective kannattava, meaning profitable, viable, or advantageous. In business and economic language, kannattava describes projects, investments, products, or policies that yield a financial return or are judged to be economically justifiable. The specific form kannattavan is most often seen as the genitive singular of the adjective when it accompanies a noun in constructions such as kannattavan liiketoiminnan kehittäminen (the development of a profitable business) or kannattavan projektin arviointi (the evaluation of a profitable project).

Etymology and morphology: Kannattava results from the root kannattaa, meaning to bear, support, or yield returns, combined with the standard Finnish participial suffix -ava to form an adjective. The inflected form kannattavan is used before a noun to express possession or qualification in phrases like kannattavan liiketoiminnan or kannattavan projektin. The corresponding plural adjective form is kannattavat, as in kannattavat projektit (profitable projects).

Usage and context: Kannattavan is common in Finnish financial reporting, strategic planning, and business journalism. It is typically contrasted with kannattamaton or kannattamaattomat to describe unprofitable or non-viable options, though more common everyday wording often relies on kannattavuus (profitability) and related nouns. The term does not denote a separate entity or organization; it is a descriptive, grammatical form used to convey profitability within noun phrases.

Related terms include kannattavuus (profitability), kannattavuusarvio (profitability assessment), and ROI-like concepts often discussed in Finnish economic discussions.