jämförprissättning

Jämförprissättning, often translated as comparative pricing, is a pricing strategy where a seller highlights the original price of a product alongside a reduced or sale price. The primary goal is to make the sale price appear more attractive to consumers by emphasizing the savings or discount they are receiving. This can be achieved by displaying the original price with a strikethrough, or by indicating the percentage or absolute amount of the discount.

The effectiveness of jämförprissättning relies on the consumer's perception of value. By seeing the original, higher price, consumers are led to believe that they are getting a good deal. This can create a sense of urgency and encourage impulse purchases. Retailers often use this tactic during promotional periods like Black Friday, holiday sales, or clearance events.

However, concerns exist regarding the ethical application of jämförprissättning. Some businesses may inflate original prices to make discounts seem larger than they actually are, a practice known as "false anchoring." Regulatory bodies in various countries have established guidelines to prevent misleading pricing practices and ensure that advertised discounts are genuine. Consumers are advised to be aware of this strategy and to conduct their own price comparisons if possible to verify the authenticity of the perceived savings.